web2open Berlin

Better late than never and I hope not to be included in the clueless men segment. Actually rather not be included in the women segment either. Maybe a new one - switched on men? No thats not my great suggestion...

As a consultant that finds it difficult to sell social media, very much like the difficult internal sell for many that evangelise social media but then reach the corporate barriers, it would be great to invite decision makers in large brands that do not use social media but we know should be using in order to understand where we as social media practioners are actually failing in addressing their fears and lack of conviction to stick their necks out.
Also, having assisted the morning session at the Web 2.0 Summit in San Francisco where the topic was advertising and how to monetise the investments through user engagement, I was amazed to find that for an industry that believes that advertising will pay for everything, very little was actually discussed in practical terms - many many questions were posed by the speakers - but that's our job isn't it? To ask questions, contribute and take this back to implement. Advertising and business models need to have much more emphasis in these conferences - well this is my contribution - most probably too late for this conference but hopefully relevant to future ones.

So after all this, which group do I belong to?
Nuno Lopes - 04.11.07 - 07:34

Correction - didn't assist but attended the morning session. Sorry - bilinguistic problems arising... "assitir" in Portuguese is to attend... there you go - know you know!
Nuno Lopes - 04.11.07 - 07:36

I am not sure what you actually want to say with your comment, but it seems to me you did not see that this is NOT about the Expo but about the web2open happening at the expo which is something very different.
Nicole - 05.11.07 - 05:21

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